Fareshare Yorkshire
How CoolKit kept food moving with reliable aftersales support
Case Study
Keeping Food Moving with Reliable Aftersales Support
Overviewย
FareShare Yorkshire, the regional arm of the national FareShare network, depends on a fleet of temperature-controlled vans to serve over 400 charities, including school breakfast clubs, older peopleโs lunch clubs, homeless shelters, refuges and community centres.ย ย
In addition to providing tailored fridge vans and freezer vans, CoolKitโs aftersales support is a vital part of keeping the operation running smoothly.ย
โEvery servicing or repair we need is completed in a manner that makes us feel like weโre CoolKitโs number one customer. For us, the speed in which they respond makes a huge difference to our service levels and reputation, especially when a van is offroad and chilled food isnโt getting to frontline charities.โ
Jonathan Williams, CEO, FareShare Yorkshire
ย
The Backgroundย
For 27 years, the charity has redistributed high-quality surplus from the food industry to frontline charities and community groups across Yorkshire, so they can give it to those who need it the most. Every week, the FareShare network provides enough food to create almost a million meals for vulnerable people.ย
FareShare Yorkshire scaled its operations significantly as demand surged through the pandemic and the cost-of-living crisis.โฏOperating across a vast region with limited resources, FareShare Yorkshire faced critical logistical challenges.ย
The Challengeย
With fresh and chilled food often arriving with short shelf lives, the ability to quickly and safely distribute food was essential.โฏAny downtime in their fleet of 12 vehicles โ including 10 vans and two 7.5-tonne lorries โ could mean:ย
- Wasted foodโฏ(millions of meals lost annually).ย
- Missed deliveriesโฏto charities relying on timely support.ย
- Increased strainโฏon community organisations already stretched thin.ย
The Outcomesย
CoolKitโs commitment to long-term aftersales support ensures FareShare Yorkshireโs operations remain efficient, reliable, and impactful:ย
- Reliable Aftersales Support: Responsive, practical service from a team that understands the pressures of charity logistics.ย
- Three-year Servicing Commitment: Full fleet maintenance every spring, preparing vehicles for summerโs cooling demands.ย
- Emergency Response: Engineers are often on-siteโฏthe next morningโฏto minimise disruption.ย
- Preventative Care: Proactive checks to reduce unexpected breakdowns.ย
CoolKit donโt just fix issues with our vans โ the team works through a problem until itโs properly resolved.โ
Jonathan Williams, CEO, FareShare Yorkshireย
Aftersales Service That Makes the Differenceย
The standout in this partnership is CoolKitโs aftersales support. โฏAccording to FareShare Yorkshireโs CEO Jonathan Williams, this support is nothing short of โmission criticalโ for the charity.ย
โCoolKit has really bought into our mission. They know weโre a charity and that there are real people in severe hardship who are depending on these vans. That responsiveness โ we feel it.โ
Jonathan Williams, CEO, FareShare Yorkshireย
To support FareShare in its mission, each year, CoolKit donates 1% of FareShareโs net spend on new vehicle orders back to the charity, totalling ยฃ11,000 last year. โฏThis helps to fund its vital food distribution work.ย
โSupporting FareShare Yorkshire isnโt just a job โ itโs a responsibility weโre proud to carry. Our aftersales team knows how crucial every van is to their operation, and we make it our priority to keep them on the road.โย
Sarah Belshaw, Aftersales Manager, CoolKit
ย
Results That Matterย
- ยฃ7.4 million worth of food redistributed in the past year alone.ย
- 400+ charities supported across Yorkshire.ย
- 10,000 miles per van annually, delivering chilled food to up to eight charities per day.ย
โCoolKit quietly plays a critical role in what we do. Without dependable vans and fast, responsive servicing, we wouldnโt be able to do our job. Theyโre more than a supplier โ theyโre a vital part of how we ensure food isnโt wasted and gets to where it is needed most so 42,000 people can be fed on a weekly basis.โ
Jonathan Williams, CEO, FareShare Yorkshire
Explore More CoolKit Case Studies
We partner with customers across sectors to deliver exceptional refrigerated van solutions and long-term support. See more real-world examples here:
How Can CoolKit Help Your Business?ย
FareShare chose CoolKit as both their van conversion specialist and ongoing aftersales support partner for several reasons:ย
- High-quality conversions designed for dependable chilled and frozen transport.ย
- Rapid turnaround times, for both conversions and repairsย
- Industry-leading aftersales and maintenance supportย
- Value-led partnerships that go the extra mile. ย
Call us on 01282 688 045 or use our live chat to get started.ย
Key facts
Support That Saves Meals
Partnership with Purpose

